LINCOLN, Neb. (KOLN) – Nebraska has introduced comprehensive statewide vape regulations through a new law that took effect last Friday.
The legislation addresses two primary concerns: preventing access to electronic nicotine devices by children and enhancing consumer protections.
Preventing Youth Access:
The law directly targets advertisements that appeal to children, such as those featuring cartoon characters or resembling school supplies. Nebraska Attorney General Mike Hilgers emphasized the issue, stating, “When I visited various parts of the state and met with law enforcement, a recurring top concern was the prevalence of vapes among children.”
This concern has been highlighted by incidents such as the installation of a vape detector at Lincoln East High School, underscoring the urgency of the issue.
Enhancing Consumer Protections:
To protect consumers from potentially harmful chemicals, the law mandates the establishment of a product registry managed by the Department of Revenue. Companies are required to pay a $75 fee for each type or model of vape device to be included on the registry. By October 2025, the sale of any product not listed on this registry will be illegal.
Sarah Linden, owner of Generation V and a contributor to the regulations, remarked, “This measure will help differentiate reputable businesses from those that are not. It also aims to destigmatize an industry intended to assist individuals in quitting smoking.”
Attorney General Hilgers added, “This law provides Nebraska with more tools and flexibility to adapt in a rapidly evolving market.”
These new regulations represent a significant step forward in controlling e-cigarette use among minors and ensuring safer products for consumers.
For further inquiries and updates on Nebraska’s e-cigarette regulations, please refer to the Nebraska Department of Revenue and local legislative resources.
