Gloucestershire Trading Standards has issued a warning following the discovery that several retailers sold vapes to underage buyers. This action follows test purchase operations conducted in May, where police cadets visited 21 stores across the county.
During these operations, four retailers sold nicotine-containing vapes to under-18s without asking for age verification or identification. This resulted in a decline in the county’s compliance rate, dropping from 100% in 2023 to 76% this year.
Jason Poole, Acting Head of Trading Standards at Gloucestershire County Council, emphasized the importance of these operations, noting the growing concern among parents and guardians regarding the rise in vaping. He stated, “We recognize that the rise in vaping is a real worry for parents and guardians, which is why we carry out these test purchase operations.”
Trading Standards revealed that those retailers who refused to sell vapes to underage volunteers had previously received advice about sales to under-18s and had asked for ID. The four failing retailers will receive written reminders of their legal responsibilities concerning the sale of vapes. They will also face another compliance test later in the year. If they fail again, they may be subject to prosecution.
Poole further added, “We will provide additional guidance to shops to ensure they do not sell to anyone underage. Although only four retailers sold to someone under 18, one is too many. If they are found selling again in the follow-up operation, they may find themselves subject to an investigation which could lead to prosecution.”
In conclusion, Gloucestershire Trading Standards remains committed to enforcing regulations that prevent the sale of vapes to minors, aiming to safeguard the health and well-being of young individuals in the county. The community is encouraged to report any underage sales of vaping products to Trading Standards or seek clarification of the law through the Citizens Advice Consumer Helpline.



